7 COMMON SMS MARKETING MISTAKES YOU COULD BE MAKING

12.Apr.2020
SINCE SMS MARKETING BURST ONTO THE SCENE IN THE LATE 90S, IT’S MATURED. IT’S NO LONGER VIEWED AS A NEW AND EDGY CONCEPT ADOPTED BY A FEW FORWARD-THINKING TECH START-UPS. Most companies have tried SMS in some capacity and many have well established SMS strategies as an integrated and essential part of their marketing mix. It’s surprising then that we’re still seeing some very basic and potentially highly damaging mistakes. Some of these mistakes are fairly minor but others can result in serious penalties from regulators. Record fines are being handed out to companies that break antispam rules, causing untold damage to reputation and brand. To help you avoid these pitfalls, here’s our list of the top 7 most common SMS marketing mistakes.

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